Then speak clearly to that audience and deliver faithfully on brand promise. Advertising is just the tip of this rather large iceberg. Astute readers have shared their well-considered opinions all over this page. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. Enough with their double standards crap. In todays TV commercials and movies, the burglars are always white! 4. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. They are force-feeding something that is unnatural. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. Eroding trust means consumers are less likely to be brand loyal overall. How dumb do they think the 70% of us are that make up America? I have boycotted every company pushing the propaganda. I just saw three commercials in a row with mixed-race (black/white) couples/families, including at least one with kids and one with an attractive black woman dating a doofy-looking, ginger-haired white guy. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. They are governors or lieutenant governors. The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. And many, many interesting theories on what is going on. Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. Just look at the money they control, ungodly amounts. What marketing genius came up with that concept? Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). Ditto with James Bond. Yes, there were some race-based cultural differences and the injustice of segregation, but we were still much more visibly Americans, with a shared American culture. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Sad. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. They just walk in during broad daylight and take the hell whatever shit they want!! Agreed, Dave. Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. Ive noticed the absence of white people too. Thanks for letting me know its not just me thinking it anymore. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. But modern Disney is very different. I dont know about you, but I have no albatross around my neck. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Yell and stomp enough, youll get your way. I dont feel guilty. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. Thank you, Jo! No wonder black fatigue is becoming a thing. Its reverse discrimination! I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. Send him your thoughts. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! What can a brown man give me that a White man cant? etc.not racism, but facts that prove their babble crap are myths Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. They are raised to get pregnant as soon as possible to get on welfare. Of course posters, marketing, etc would be mostly white if the country was mostly white. James Gilbert, CloudCherry, 13. Shame on me. Portrayed white women, and men and women of color. What happened to ALL the white people in ads. The target demo is never the minority actors depicted in ads. Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. All combos you can think of. A voice of reason on the net? Below are industry tips on just a few of the steps that brands can take to make a positive . Its really something how Google tries to hide discussions like this, isnt it? Motivational Values can be described and measured as positive or negative as at least five internalized values. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! When an ad appears to be pushing an agenda harder than it works to sell a product or service, then its no longer advertising its propaganda. but theirs are not witty, not cute, w./ nothing endearing. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Are Modern Ways Of Introducing Diversity Forced? Are they implying 3% of their passengers are white, straight males? And dont get me wrong. So, Lowes (and MANY other companies) feel the need to eliminate Christmas when 90%+ celebrate Christmas. Today, long after the end of segregation, long after the Civil Rights Act, we still have black churches, black schools, black magazines, black television stations, and more. Oh my gosh, I knew things were bad, but this takes it to an entirely different level. Is that not the very definition of racism? Again I say, read American Marxism for an explanation of EVERYTHING that is going on. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. Advertising is just an extreme version of the same phenomenon. Good for you, Brad. . This is their method of dividing and conquering the lower classes of society as they see us. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. one of the largest talent payroll and trafficking companies in the industry, extreme reach, just issued results of their study on racial diversity for on screen casts in TV commercials. Where are the Hispanics? Copyright 2023 Association of National Advertisers-established in 1910.

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