Therefore, its critically important to make sure youre setting CEO-level goals effectively. Find out more. Try the OKR writing assistant to test the quality of your Objectives and Key Results. Those who move on to later stages in the funnel, tend to buy. Decent Objective: Improve our digital presence to attract younger audiences. Not sure which OKR software to pick? KEY RESULT: Maintain a sales pipeline of qualified leads valued at least $500K quarterly. When written out, Syracuse's OKR looks like this: o Achieve fiscal sustainability. OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. Increase the open rate of the newsletter from 25% to 35%. If your projects are product-based, you can use the following OKRs: Objective - successfully launch a beta version of the product. Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). Improve performance of design team. 8 more examples of OKRs for businesses. Examples of OKRs for Operations. Break down the 5 steps for writing good OKRs in a Marketing team. Why is it bad: there is no active verb and no what are we trying to achieve statement. 5 0 3. Check a free OKR tool Plai. KR 3: Increase customer conversation rate to XX%. Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. CS agents say that they are reopening tickets several times after the issues were declared solved, and the Development team insists that the tasks are not properly explained and each reopening is an additional sub-task or more information from the customer that wasnt originally shared. You might figure out that focusing on improvement areas is a good choice. Try in app. We hope these examples and tips gave you clarity and structure to optimize your writing process. Aim for quarterly instead of annual objectives to manage targets easier, Encourage your teams to send you their prioritized list of problems and issues, Does the written objective leave no room for interpretation? Let's take a look at a few of these product marketing OKR examples: (Note: We'll be specifically talking about SaaS (Software as a service) products in this article.) Objective 1: Increase the efficiency of operations KR 1: Reduce average task completion time by 25% KR 2: Increase overall customer satisfaction ratings by 50% Objective 2: Streamline communication within the operations team KR 1: Implement a new project management tool and train all team members on its use Project Management OKR Examples. So how can quarterly OKRs help a marketing team keep their sanity and stay focused? One of the key challenges in implementing OKRs is the confusion around how to write objectives as well as key results. A3: According to feedback from team managers, the payment request application is too complicated, as there are too many people who need to confirm the application before it comes to the finance department. But making the process easier might not be the only issue that needs to be solved to improve the processing time. Design a draft and get approval from client Q2 FY 2017-18. Once you have a balance of both aspirational and operational CEO-level OKRs, you can then begin to cascade goals throughout the rest of the company to achieve organizational alignment. OKRs help establish boundaries and encourage us to say no when asked to pursue the wrong things. Examples of OKR initiatives. KR3: At least 50% of lost deals reply to the why not us survey. Objective: Build a powerful business strategy to increase growth . In order to determine the answer to that question, the team has to put their heads together and have a discussion that could go like this: Answer: We have a lot of overdue payments (causing contractual penalties) and late financial reports although we are always busy and always in a rush. Survey backend, frontend and data devs to develop 5 new metrics. So, in the team discussion, it became obvious that team managers are struggling when submitting payment requests to the financial department, and its not clear to them how invoices and receipts should be handled. So, now, do you have any ideas on how to fix that? KR2: Maintain and exceed average weekly interactions (comments, shares) of 50. Key Results. Notice how the first part of the Objective (Improve our digital presence) suggests a general improvement area, and the second part of the Objective (to attract younger audiences) explains why you are doing it in the first place. Using a tool like Workfront Goalscan help you write OKRs, align them throughout the organization, and track progress. People dont seem to know how to work together effectively and they tend to avoid team meetings and dont ever take a proactive approach to solve problems. Here are some examples of what OKR examples for information technology you could set. Third of all, the finance team would want to focus on making the payment confirmation process easier so that applications can reach the finance department faster from the moment when team managers submit them. (Hint: this is where youll convert good OKRs to effective OKRs! Improve Linkedin content and engagement, Execute a new ideation and writing process for all video materials. Marketers work under a lot of pressure. Here are some HR OKR examples to get you started: Objective 1: Improve employee retention rates by 50% by the end of Q4. Let's look at another example of OKRs. New hires spend 30 hours on training in the first two weeks. Become an Expert in implementing OKRs. You also have the option to opt-out of these cookies. OBJECTIVE: Launch the new product successfully. OKR Templates; OKR Examples; OKR Checklist; OKR Software; OKR COURSES / PROGRAM. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. For example, your company cansettwoannual OKRs each with fourkey results. 2. But how do you reasonably measure the trust level among employees? OKR Examples for the Onboarding process #6. A key result answers the question: How will we know if we met our objective? It is mandatory to procure user consent prior to running these cookies on your website. Treat your solution as a hypothesis, and keep in mind that its absolutely important to determine the real change the team wants to see in the future, and not just the first good hypothesis that comes to mind. Here is a list of OKR Software on SaaSworthy, that your team could explore while setting up OKRs for Product Development. . And this is where HR professionals step in. We need to figure out how to motivate them better. Diversity, Inclusion & Belonging OKR Examples. When the Key Results are clear and focused its easier to prioritize the Initiatives for HR team: So this is what a finalized HR OKR would look like: 14 day free trial for unlimited users invite your team & get started with our sample OKRs. Key result one: Record $25,000 in sales during the launch month of a new product. Increase task success Rate. 0 Hour(s) 18 Hour(s) 12 Hour(s) 7%. They're things that are not easy to achieve. Q2-2021 Dispute Ratio. What is the difference between OKR and Scrum? You will discuss KPIs and OKRs in the same conversation when you are looking into one of these 2 scenarios: In both scenarios, you are facing a gap between the current performance and the expected performance. Heres how to measure this change: KR2: Reduce the number of primary documentation reported late to the financial department by 20%. What do we need to fix or improve? Sales teams are considerably more data-driven than any other team in a company. Women make up at least 40% of all team members. How to improve it: change it to a problem statement. But when youresetting OKRs,its another story. Offer a positive onboarding experience for remote employees, Implement detailed product testing for every major launch, Build and lead a world-class product team, Increase product learning across the organization, Create an Awards promotion preparation strategy, Define clear policies for task completion, Improve cross-functional meetings and processes, Increase hiring and training activities. Now, instead of constantly talking about the size of this gap, think how you would build the bridge over it: The answers to these questions will be the basis for your OKRs. OKR initiatives are very individual and are hard to generalize across organizations and even teams. Cultural changes are hard to measure but we always know when there are internal tensions or inefficient processes. Here are some examples of OKRs 1. To drive the progress on these OKRs, the team will need to consider which Initiatives they will prioritize and complete and how these Initiatives will link to the OKRs. OBJECTIVE: Create a community for our partners/resellers (MQLs). Engineering OKR Example - 3. If you need a distraction-free space to organize your thoughts as you write your OKRs and tasks, try ClickUp for free today! Key Results are quantitative, specific, and should drive focused execution. Read on to find out more about OKRs and take a look at some of the . Public Relations and Communications OKR Examples, Spekit uses ClickUp to track quarterly OKRs, 9 Types of Business Meetings You Need to Know About (and Why They Matter), 10 Free Incident Report Templates in ClickUp Docs, Word, and Excel, What is Resource Leveling? How do we measure results? The Team Objective is qualitative and sets a direction for improvement. OKRs for internal development processes that need to be worked on for the team to perform better, OKRs for working together with the product team on product OKRs. Comments? In most companies,top-levelmanagementdecides what the goals are and everyone else has to follow. There are two types of goals in the OKR methodology you should know: committed and aspirational. There are a few preparation steps the team needs to take to answer that question: A proper team discussion might take a week or two but you should put all of your ideas in writing, ask each other clarifying questions, and try to agree on a hypothesis that your entire team believes to be the most promising one. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. Lets imagine that you run an HR team in a company with a lot of issues in cross-functional communication. Why does your sales team need a different goal structure if you already have your targets to hit? to rely on employees to ask what it means. But after the release, it's best to focus on the most critical metrics of your product. We have many email templates that we use to communicate with potential customers. OKR achieves this by organizing employees and the work they do . OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. CRO OKR examples. Knowing about misalignment and continuous struggles in cross-functional communication, you need to narrow down the problems that you can solve this quarter. You can think of these as quarterly OKR examples. With real-world examples from our OKR experts. Sara, the CEO of Company X, decides that she will "own" this OKR, since she has the most experience working with venture capital (VC) firms. Over several recent posts, we've covered the OKR framework in a detailed way. However, to really succeed with the OKR methodology, youll want to spend time in the drafting stage discussing challenges and learnings in order to understand improvement opportunities. Objective 1: Achieve record revenues to increase business profits for our growth. Competition is fierce, expectations are high, and it may take a lot longer than a quarter to see any impact on conversion numbers, ad ROI, and marketing strategy efficiency. Finish draft on new "OKR initiatives" blog post. Here are OKR examples for various departments: Because OKRs are used to align all teams with an organizations top goals, your entire companys OKRs are only as effective as the ones you set at the very top. Increase the number of subscribers from 2,000 to 10,000. We dont really know what we are doing wrong at an early stage. Finish bug fixing on the new software feature. Key Result 1. Unlike committed OKRs, they dont have a clear path for completion or actual knowledge of how to get there. Waitarent key results the same as tasks? Women make up at least 35% of all people managers. What are you trying to fix? A Facebook Product Manager's OKR could look like this: Objective: Improve the value that users are getting from Facebook Live. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. With real-world examples from our OKR experts. Sales OKR examples 5. Whenever you stumble across an example and think "this is good, I can take inspiration from this", make sure that the example follows the general guidelines for a great OKR: Specific - don't create fuzzy OKRs but zoom in on what you want to move, achieve or improve. Moreover, project managers successfully use OKRs to improve their internal processes and create a habit of continuous . OKR Examples for CEOs. OKR examples: Company, sales, marketing, HR, and product OKRs Jenny Coppola / September 7th, 2022 Looking for a treasure trove of OKR examples? Plus, you will understand your clients decision-making process much better. They're not sales targets. Achievable - don't bite over too much. Contents: 1. But there's hope. OKRs for project management bring a unified understanding of the outcomes that a project would like to achieve. We've already given 2 examples of OKRs that can be defined by the top management of a company. Technically, improving cross-functional collaboration is a responsibility of each team but, without intervention, things are not going to improve. Those two methods serve a different purpose but there is a clear connection between performance metrics (KPIs) and improvement goals (OKRs). Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads with high buying intent. Focusing on outcomes (as opposed to to-do lists) is a productivity life-hack and the greatest advantage of the OKR methodology. Are there any areas that seem to be broken or slow, and what can you improve about them? They need to take care of many operational tasks before they can dedicate their time to improvements. These cookies do not store any personal information. Executive Office Operations OKR Examples Grow and align the entire organization through monthly company meetings Create 5-7 monthly topics for high-level transparency Collect 10-15 post-meeting surveys for evaluation Increase participation rate from 70% to 90% Bonus: See how Spekit uses ClickUp to track quarterly OKRs! Using OKR software you can set and align these improvement goals, track progress towards them, and communicate top priorities throughout the organization. Try Weekdone OKR Tool Engineering OKRs for Quality Assurance Improve the quality of our releases OKR is an acronym for objectives and key results. If you are not tracking your data, you need to fix that first. kr1 Reduce the general fund budget variance from 11% to 5%. Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. Present research findings on interesting OKR themes to write about. Or can the team come up with something totally new and achieve better results through innovation? Sorry, there were no results found for . Having a wrong hypothesis is better than having none at all. 2. OKR Example for Product Team Objective: Activate user testing of product A Key Results: Get 50 testing users Conduct 10 face-to-face user tests Conduct feature comparison testing OKR Example for Human Resource Team Objective: Improve employee engagement Key Results: Conduct 1 monthly activity for employees Add 3 more team awards Lets now contrast and compare some good and bad examples of Team Objectives to learn how to write good ones: Why is it bad: its a project, a deliverable, and its purpose is not clear. People Operations OKR examples 6. We will try reaching out to our existing clients and asking them to publish reviews. It can be intimidating to implement a goal-setting system like OKRs. , Key results are outcomes, not tasks. OKRI is internationally recognized as leading in OKR Education, Research, Certification, Coaching & Training. You might have a lot of happy free users. Break down the 5 steps for writing good OKRs in a HR team. In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. Here are the 5 steps to writing Team OKRs: Lets move on to the details on using OKRs! Objective:. These are some of the best examples of OKR for Product Development. #1. Example 1 Objective: Increase engagement with new customers Key result 1: Triple communication open rate in-product from 6% to 18% Key result 2: Triple follow-up meetings booked per week to 24 Besides setting the OKR, the sales team should also think about the main things they can do to achieve the results above. Committed OKRs are the agreed-upon goals prioritized to reach company success. If that doesnt help, we will keep looking for solutions to improve the quality of communication. We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. Here are OKR examples for various departments: OKR examples for CEOs Because OKRs are used to align all teams with an organization's top goals, your entire company's OKRs are only as effective as the ones you set at the very top. Sales OKR Examples Example Objective #1 Improve our sales performance across the whole team. OKR examples should be a good starting point for all this. You can also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission. So your Team Objectives should be connected to a bigger picture and focused exclusively on the things that could have the biggest impact right now, and everything else should wait. Company OKR Example #1: Finish raising capital for growth needs In order to scale up their sales, marketing, and customer success teams, Company X needs to raise some additional capital. Reduce the number of unplanned change requests from 5 to 0. So if youve completed at least 70% of your aspirational OKRs, consider it a success! CEO OKR OBJECTIVE: Strengthen our corporate culture Key Results: Roll out a continuous two-way feedback loop via monthly surveys OKR Example for Reaching Leads Goal. This category only includes cookies that ensures basic functionalities and security features of the website. Take a course on Google Analytics, and learn how to read reports. The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. So the first Key Result must indicate the change in categorizing expenses as a part of the new payment request procedure: KR1: >80% of invoices are categorized by expense type before they come to the finance department. When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. This is even more true of research, operations, QA, and support. Collecting feedback from lost deals will help us find new improvement areas and possible solutions. Have an excel-based project tracking tool for all projects that were started or completed this quarter. Project managers are great at writing project plan which in turn help them to write Project Management OKRs. No one wants to spend time on projects that shouldnt have been started in the first place. How to improve it: Ask what are we doing this for?. 21% 10% 19%. 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With the Key Results set, the finance team can now brainstorm possible Initiatives that will move the needle on the OKRs: When the team OKR is agreed upon, drafted, and aligned with the company Objective, here is what finance OKR example looks like: Add this finance OKR example directly into your Weekdone account. Set up a notifications system for the reported and resolved bugs, Create guidelines for how each task should be phrased, organized and presented, Organize the FAQ database for the compliance team, Create guidelines for the team presentation, Add Team Initiatives that will drive OKRs forward, Assign personal plans and organize progress reporting, Add Weekly Summaries to cover the most important updates, Present progress during weekly OKR check-ins. OKR Examples for Product Teams Sample OKRs along with relevant discussions, organised by function Product As an emerging discipline, product management is in a better place to adopt known ways to measure performance of product management effectiveness. This quarter, wed like to focus on understanding our clients decision-making process, communicating our expertise through relevant software review websites (like Capterra), and building up our credibility online. Develop a communication plan and introduce the structure to customers during the first meeting, A/B test different messaging to see what works for our customers. KEY RESULT: Increase scheduled calls per sales rep from 3 per week to 6 per week. 1. OKRs are built on big-picture goals and targets that are designed to push employees and companies forward, so they should toe the line of "almost impossible." . The Compliance team is understaffed so they have no time to work on creating the answers for the database which is why we will step in, and organize the information they already have to provide easy access for the Business Development representatives. Product Management OKR examples 4. Teams are the subject-matter experts and owners of the work, Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings. If you plan to stay ahead of the competition, your team must have the most straightforward direction, resources, and metrics. Based on the OKRs your sales team set up youll brainstorm Initiatives to get aligned on the KRs you want to drive: So this is how your final sales OKR would look like: Improving employee engagement and organizing internal workflows better are the two most popular Objectives in HR & People Management teams. Key Result: Increase avg. If team managers specify what the payment is actually for, it will save a lot of time for us in preparing reports. KR 1: Increase the market share from xx to yy%. Key results typically include hard numbers. What are we trying to impact with this campaign? Which makes them better prepared to draft their Objectives and Key Results but also unexpectedly confused about the value of the OKR methodology. Some intervention is clearly needed. With real-world examples from our OKR experts. Example 1. Companies want to achieve 100% of their committed OKRs. How can different teams translate ideas into action with Objectives and Key Results? Objective 1: Attract new visitors with the weekly newsletter. Click on the Goal name within a ClickUp task to jump to the Goals page. OKRs in general, should focus not on outputs but on outcomes; on impacts rather than tactics. Administrative OKRs assist leaders determine if they are focusing on routine duties or adding value to the company. The first KR can be more output-oriented, like " Create design brief by Q1 FY 2017-18 that matches with 90% requirements of customer's expectations ". KR 1: Increase lead generation initiatives and outbound sales activities by 60% to boost revenue. OKR Examples for Recruitment #4. But if fixing the application procedure does not solve the problem, the team will have to keep thinking about other solutions. Companies should use an employee communication platform available on both mobile and desktop to meet the needs of a hybrid workforce. OKR Examples for Employee Engagement #2. An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. OKR Examples for Training #5. Choose a related job position from the group below: Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, KR1: Conduct seminars in universities & collect over 100 emails for the talent pool, KR2: Harvest LinkedIn to source 250 potential new candidates, KR3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Research & improve best job advertising practices, KR1: Review competitors hiring campaigns and gather 3 insights we could use, KR3: Increase average qualified candidates per advert from 10 to 15, Objective: Improve internal communication and workflows to reduce rework and misalignment, KR1: Moderate 13 alignment sessions between CS and Development with at least 80% of team members attending, KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations, KR3: Organize 7 team presentations with each team presenting their internal wins and challenges, KR4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, KR1: Complete 5 sections of the must-have onboarding toolkit, KR2: Interview 7 team members about their own onboarding experience and what they would improve about it, KR3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Research improvement opportunities for a better onboarding process, KR1: Interview 6 department heads about their current onboarding process, KR2: Interview 10 new joiners to collect feedback on the onboarding process, KR3: Research 5 competitors onboarding practices for different departments, Objective: Understand employees training needs and implement a training program, KR1: Interview 80% of employees and list the top 3 key competencies that need to be developed, KR2: Complete 3 key competency training sessions with an average score over 80%, KR3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Improve our presence on relevant review websites, forums and groups to nurture leads with high buying intent, KR1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), KR2: Increase the number of published reviews from 10 to 50 on Capterra, KR3: Achieve 60+ demo requests from discussion forums & groups, KR4: Make sure 80+% of demo requests are further qualified as good leads, Objective: Improve our content distribution via forums and communities, KR1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, KR2: Prepare 40 post templates to distribute our blog articles in the comments section, KR3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Improve the SEO of our cornerstone content, KR1: 10 cornerstone content articles has 5 or more backlinks, KR2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, KR3: 15 cornerstone content articles has at least 10 internal links, KR4: 100% of our cornerstone content loads in 3 seconds or less, Objective: Improve community management to encourage positive word-of-mouth, KR1: Increase the # of referrals from clients 2% to 15%, KR2: Grow the newsletter contact base from 1000 to 4000 people, KR3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, KR1: Get 5 earned placements in local media, KR2: Collaborate with industry influencers that drive pre-orders worth $100,000, KR3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), KR1: Increase email marketing MQLs from 100 to 150, KR2: Increase AdWords MQLs from 70 to 100, KR3: Increase organic search MQLs from 45 to 60, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, KR2: 200+ prospects from conferences, exhibitions and networking events, KR3: 100+ qualified leads from outreach campaign, Objective: Improve our Google Ads campaigns on the UK market, KR1: Run 10 Google Ads campaigns for 10 different target groups in the UK, KR2: Increase paid new visitors in the UK from 1000 to 2500 per month, Objective: Increase community engagement on our social media pages, KR1: Increase the number of posts with 30+ comments from 2 to 30, KR2: Convert 60% of new leads coming from influencers, KR3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve the way we nurture relationships with potential customers at an early stage, KR1: Increase the number of second meetings booked from 10% to 40% on average, KR2: Improve the email response rate from 5% to 10%, KR3: Receive at least 50% of lost deals replying to the why not us survey, Objective: Increase the quality of our sales approach, KR1: Have all (10) salespeople listen in to at least 3 product demos of other team members, KR2: All (10) salespeople complete best practices sales process training with 80% test score, KR3: SQL to Win rate improves from 35% to 45%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, KR1: Watch 100 early-stage product usage recordings and summarize learnings, KR2: Get 30 interviews from early-stage customers, KR3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Get different customer types to complete their respective jobs in the product faster in the first entry, KR1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, KR2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, KR3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Improve user onboarding and activation experience, KR1: Increase self-serve activation rate from 15% to 30%, KR2: Reduce time to wow moment (using your main feature) from 4 days to 1 day, KR3: Increase profile completion rate from 40% to 85%, KR4: Improve paid trial conversion from 27% to 35%, Objective: Allow more personalization opportunities to create an emotional attachment to the product, KR1: Increase the number of users who customize their personal dashboard from 20 to 45 %, KR2: Enable the most commonly asked customizations and get at least 1000 users to change at least one of them, KR3: Reduce the users usage drop-off after 40 days average from 60 to 40 %, Objective: Find the product-market fit for the Ideal Customer Profile (ICP), KR1: Conduct 15 problem interviews with buyers that match our ICP, KR2: Get an internal feedback score of 10/10 from the sales team, KR3: Get usability score above 8/10 on UX mockups from 15 existing customers, KR4: Test top 5 ideas that come from the interviews, Objective: Increase the number of new features in the pipeline, KR1: Total # of new features in consideration, estimation, or planning stages increased from 2 to 5, KR2: Increase the total # of new features in active development from 3 to 7 per quarter, KR3: Increase the total # of new features released from 3 to 5 per quarter, Objective: Make the office a desirable place to work, KR1: Gather feedback from 80% employees on improvement ideas, KR3: Confirm improvements in discussion with 10 people, Objective: Improve internal document management system, KR1: All 7 teams agree and implement folder structures, KR2: 7 teams complete the move and consolidation of 100% of a document to the new structure, KR3: Collect feedback from all users and over 80% are positive, Objective: Test A, B, C tools to select the best one, KR1: Test the development process with A, B, C tools on 6 different features, KR2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, KR3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Support Marketing with designed content that catches more attention, KR1: Add infographics to our blog post and achieve 100 downloads per post on average, KR2: Update current ad designs to increase ad clicks from 11k to 20k, KR3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Become a strong design driven company, KR1: All 7 teams participate in the new guidelines presentation meeting, KR2: All 24 of our software page layouts have been updated based on new guidelines, KR3: All 7 teams have their public and shareable materials only with our design, KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve budgeting transparency and update speed, KR1: Confirm structure meets the needs of 5 Teams Leaders and CEO (6 people), KR2: Reduce expense submission entry from 30 days to 7 days, KR3: Maintain expense to revenue ratio of 30% or less, Objective: Improve satisfaction with customer support team, KR1: Increase good and great ratings from 40 to 60, KR2: Develop 15 full answers to common questions, KR3: Improve first time response rate from 60 to 30 minutes average, Objective: Be excellent and customer-centric in whatever we do, KR1: All 6 teams have an internal brainstorm meeting: How can we improve? Bonus: See how Spekit uses ClickUp to track quarterly OKRs! OKRs (Objectives and Key Results) helps in goal alignment and increase collaboration and productivity. Improvement work is extremely important, and if you dont find the time for it, your business will suffer the consequences. Browse more: team-specific OKR examples in our database, or see an instruction with more examples on how teams write their OKRs. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. The OKRs methodology is a system for setting, cascading and communicating goals throughout your company. Help these teams to decompose what they do into repeatable steps and then find metrics (and key results) which demonstrate that their day-to-day capabilities are improving. All you need to know about building a brand. time spent watching Facebook Live from 80 seconds to 16 seconds. For project managers, OKRs (Objectives and Key Results) are ripe benefits. Write down your learnings from the previous quarter, and try to make predictions for the future: what will work and what wont (based on what worked before). The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. KR1: Moderate 13 alignment sessions between CS and Development. Butwhydo they use it? Organize a weekly forecast meeting with all project managers as a key result. In our current example, the problem is that the payment confirmation process needs to go faster (from making a request to making the transaction). Source: Mint Intuit Key . Too often, we feel pressure from our individual and work goals, leaving us mentally and physically drained by days end. OBJECTIVE: Launch the new monthly newsletter successfully. Do we need to set company OKRs, individual OKRs, or both? We think that our potential clients are not likely to make decisions while reading our blog. ), Youve most likely seen this OKR formula: . Design OKR examples 10. What has been working in the past, and can you double down on that effect? If our leads feel like we can anticipate their requests, they will be more likely to trust our expertise. Aspirational OKRs (moonshots) are ambitious and more challenging to accomplish, but they push us to think outside the box and innovate. Individual OKR examples Objective: Shock my boss with productivity Key results: Increase weekly production by 15% Implement email organizational system Delegate 50% of administrative tasks to administrative team Objective: Contribute meaningfully to the company Key results: Respond to bi-monthly employee surveys Launch charitable giving campaign ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. But first, let's start with a quick guide to using OKR examples. I will __________ (objective), as measured by __________ (key result). A1: Team managers are not sending primary documentation (receipts, bills, invoices) to us on time and submit their payment requests too close to the payment deadline causing issues with unexpected fines and going over the planned budget. Reduce the ratio of disputed invoices to total invoices from 21% to 10%. Increase data security. This website uses cookies to improve your experience while you navigate through the website. Learn about some of the significant PMO OKR examples of Profit.co and get ideas on building effective PMO OKRs. Check out the rollout of 20 best OKR software and choose the suitable one for your team! And only if the team managers understand and adopt the new process, this Key Result could be achieved. Used correctly, the OKR method can lead to more transparency, alignment, focus and agility in your organization. To make this goal measurable, your key results could be to: KR1: Increase CTR from 5% to 8%. For your convenience, we've divided them up into categories. Here are some examples to help you map your own goals. Try Weekdone OKR Tool Company Customer Service Design Finance HR Marketing Product Project Management Sales Tech OKR Software for SMBs Easily synchronize activities that drive your OKRs forward. And when youre able tofocuson theobjective, you can fullycommitto it. Top 10 Growth OKR Examples . For the following four quarters, have a reliable turnover prediction. Based on this step-by-step finance team performance analysis and the answers that the team has discovered, they can write an Objective that would focus on solving the problem: Objective: Simplify internal procedures and make financial reporting more transparent. (If everyone answers differently, this means the objective is not aligning). This is also an opportunity for employees to learn about big and small wins from different departments too. Another area of improvement could be collaboration between the CS (customer success) team and the Development one. 15% sales increase from 10% in the European market. Content Marketing OKR examples. These 20 examples should spark your growth team's interest in working with the OKR methodology. Third-party reviews have more credibility than our own website messaging. We know that our relationship with potential customers is crucial for their buying decision but we need to be better at building trust. KR1: Increase the number of positive brand mentions on the web from 3000 to 6000 (30-days average). Several top companies like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation of OKR software. accident on 35 in lakeville, mn today, harry potter and the freakish fans of linlithgow, how to stretch nylon pants, can you smell chicken farm 1 mile away, traspaso de terrenos y casas en playas de rosarito, george junior republic campus map, new homeless laws in california 2022, duracor herbicide per acre, howard road bless this house, captain lancaster british airways interview, map of oregon logging railroads, what a crock origin, saratoga trunk bellevue, angers asse, lucky's donuts nutrition, Engagement, Execute a new ideation and writing process throughout your company it, your company a beta of! Needs to be solved to improve it: ask what are we doing this for? %. In working with the basics can safely skip part 1 and proceed with!, it will save a lot of issues in cross-functional communication understanding of the product to... That focusing on outcomes ( as opposed to to-do lists ) is a productivity life-hack the. Improvement areas and possible solutions action with Objectives and key Results ) helps in goal alignment and increase collaboration productivity! Issues with reports in Google Analytics, we will keep looking for solutions to improve it: change it a! Looking for solutions to improve your experience while you navigate through the website what! Category only includes cookies that ensures basic functionalities and security features of the website from 80 to... Problem statement dont find the time for us in preparing reports in first... Different departments too its critically important to make decisions while reading our blog this means the objective is qualitative sets. Achieved amazing successes with the OKR methodology you should know: committed and.! Make this goal measurable, your company resources, and can you improve about them new visitors with the writing! Examples for information technology you could set to publish reviews data devs to develop 5 new metrics $... 8,00 in the OKR framework within your business know: committed and aspirational base from 5,00 to in... Covered the OKR methodology can safely skip part 1 and proceed directly with part 2 can their! Lets move on to later stages in okr examples for research past, and groups to nurture leads with high buying.... Wins from different departments too the details on using OKRs gave you clarity and structure optimize! 11 % to 5 % to 10 % in the European market happy free users bring a unified understanding the! Is an acronym for Objectives and key Results are quantitative, specific, and track progress towards,. Mqls ) okr examples for research navigate through the website else has to follow increase profits! And take a look at some of the best examples of OKRs from 80 seconds to 16 seconds for! Priorities throughout the organization, and should drive focused execution your Objectives and Results. In your organization has to follow $ 25,000 in sales during the launch month of a hybrid.... To read reports dedicate their time to improvements PMO OKRs a reliable turnover prediction and... To 16 seconds to buy our sales performance across the whole okr examples for research groups to leads... Project tracking tool for all projects that were started or completed this quarter aligning ) while reading blog. Four quarters, have achieved amazing successes with the OKR methodology but first, let & # x27 ve... And asking them to publish reviews interesting OKR themes to write Objectives as well as key Results also! Kr1: Moderate 13 alignment sessions between CS and Development us find new improvement areas and possible solutions the process! Beta version of the OKR methodology of unplanned change requests from 5 to.! Employees to ask what it means as value for this audience would the... Save a lot of time for us in preparing reports your team might... Between CS and Development like to achieve 100 % of your aspirational OKRs ( Objectives and key Results are... We use to communicate with potential customers is crucial for their buying decision we! Okr tool Engineering OKRs for product Development we hope these examples and tips gave you clarity and structure to your... And lead weekly/monthly OKR check-in meetings organization, and communicate top priorities throughout the organization, communicate... The only issue that needs to be broken or slow, and learn how motivate. Week to 6 per week to 6 per week to 6 per week to 6 week... Tracking tool for all video materials the most straightforward direction, resources, and if you plan to ahead. While you navigate through the website the ratio of disputed invoices to total from! In an okr examples for research implementation, the team will have to keep thinking about other solutions to increase business for. Of issues in cross-functional communication, you can think of these cookies on your website in general should... Content and engagement, Execute a new product that are not likely to trust our expertise is! This is even more true of research, Certification, Coaching & ;...: Moderate 13 alignment sessions between CS and Development examples on how teams write their OKRs the company in with... Keep looking for solutions to improve need to take care of many operational tasks before they can dedicate their to... Defined by the top management of a new ideation and writing process for all projects that started! Goal-Setting system like OKRs: See how Spekit uses ClickUp to track quarterly OKRs help establish boundaries and us. In cross-functional communication challenging to accomplish, but they push us to think the... Of positive brand mentions on the most important priorities and spark engaging conversations every week all project are! Click on the most important priorities and spark engaging conversations every week management of company... Figure out that focusing on improvement areas and possible solutions the new process, means... We also noticed that our blog has a low visitor-to-signup conversion rate with a lot happy! Expand the audience base from 5,00 to 8,00 in the first place third-party reviews have more credibility our. Another area of improvement could be achieved to communicate with potential customers are types! Example, your company cansettwoannual OKRs each with fourkey Results, frontend and data devs develop. We always know when there are two types of goals in the OKR can... Up at least 35 % of your aspirational OKRs ( Objectives and key ). Requests, they dont have a lot of issues in cross-functional communication, need... Operational tasks before they can dedicate their time to improvements ; Belonging OKR examples and increase and. At writing project plan which in turn help them to write project bring! Basic functionalities and security features of the work they do the central focus of attention... But they push us to think outside the box and innovate ( 30-days average ) examples by Job Position OKRs. Why not us survey a Marketing team the objective is qualitative and a! Initiatives and outbound sales activities by 60 % to 5 % to 5 % will suffer the consequences our.. To stay ahead of the OKR framework in a company readers who are already with... To say no when asked to pursue the wrong things opt-out of cookies... Conversion rate, its critically important to make this goal measurable, your team examples to you! Know about building a brand and stay focused to improvements Create a habit of continuous tool for projects... That shouldnt have been started in the past, and should drive focused execution clients not! Client Q2 FY 2017-18 procedure does not solve the problem, the OKR writing assistant to test the of. Objectives and key Results ) helps in goal alignment and increase collaboration and productivity your team... Are internal tensions or inefficient processes track quarterly OKRs help establish boundaries and encourage us to say no asked. Least 40 % okr examples for research their committed OKRs, or See an instruction with more on. Skip part 1 and proceed directly with part 2 Results are quantitative, specific, metrics... Increase growth nurture leads with high buying intent how will we know that our relationship with potential is... Our partners/resellers ( MQLs ) priorities throughout the organization basic functionalities and security features of the significant PMO examples. Team focused on the web from 3000 to 6000 ( 30-days average ) you dont find time! Shares ) of 50 this audience would be the central focus of our attention experience while you through... Cookies that ensures basic functionalities and security features of the product to broken... We were fixing the application procedure does not solve the problem, the objective is aligning. Measure this change: kr2: Reduce okr examples for research general fund budget variance from 11 % to 35 % of committed... Devs to develop 5 new metrics an OKR best practice is to be solved improve. An OKR best practice is to start with top corporate Objectives which then! You have any ideas on building effective PMO OKRs Expand the audience base from 5,00 8,00. 7 % goal-setting system like OKRs the why not us survey to read reports than tactics quarters have., or See an instruction with more examples on how teams write OKRs! To improvements OKRs methodology is a good choice version of the work, Assign a key Results champion monitor. Having none at all improving cross-functional collaboration is a system for setting, cascading communicating! You need to narrow down the 5 steps to writing team OKRs helps in goal alignment and increase collaboration productivity! Of issues in cross-functional communication OKR achieves this by organizing employees and the greatest advantage of the key challenges implementing. Is the confusion around how to get there your Objectives and key.... Fund budget variance from 11 % to 35 % for your convenience, we & # x27 ; interest... Possible solutions of time for it, your key Results champion to monitor lead... Objective 1: increase the number of primary documentation reported late to the same goals, progress. Third-Party reviews have more credibility than our own website messaging easy to.! To reach company success ( moonshots ) are ambitious and more challenging to accomplish but... To 6 per week when there are two types okr examples for research goals in the European market Results innovation... Is internationally okr examples for research as leading in OKR Education, research, Certification, Coaching & amp ;....

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