We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. If going public is the best solution for our clients and our employees, then IPO it is. forms: { ); In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Flashtalking is the leader in dynamic creative optimization. Intelligent Assistance and Bots Ecosystem. The value of the transaction has not been disclosed. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. callback: cb AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Bill is on the board of directors of AddThis and the Ad Council. Mediaocean today announced a change in by its private equity shareholders. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. The BeetCast is sponsored by Tru Optik, a Transunion company. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Sign in to enter the largest storehouse of C-level execut Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. [13], Mediaocean is managed by CEO Bill Wise. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Thats another immediate win for our combined customer base. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Diversity of thought and experience makes us stronger. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Lots covered here. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Read official press releases and announcements. Bill Wise. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Its gonna be a year of reckoning for sure. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. We have objectivity in terms of not being owned by any media companies. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Product Manager. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Up to 5 The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. callback: cb However, there is a way to have one-to-one conversations with CTV viewers through email. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. } Get 5 free searches. free lookups / month. Thank you for your continued support. 4 Mediaocean reviews. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Beet.TV is published by Beet Media, LLC. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. WISE: No, we're both neutral and independent. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . Bill Wise is CEO/Co-Founder at Mediaocean. forms: { Mediaocean is managed by CEO Bill Wise. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Get contact details including emails and phone numbers Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. There will no longer be a single currency in our marketplace. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. million verified professionals across 35 million companies. Copyright Simplicity Marketing 2007-2022. We spoke with Mediaocean CEO Bill Wise about the new investors. 5 free lookups per month. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Same platform but with new and improved features. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. We were unable to estimate an accurate net revenue figure. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. BILL WISE: We've been partners for many, many years. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. How Is That a Good Thing? All rights reserved. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. Were going to integrate our products and go to market. Measurement and attribution are necessary parts of this growth. Search over 700 If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Mediaocean is an advertising services and software company, headquartered in New York City. www.vbprofiles.com is now www.topionetworks.com. Know Your Worth. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. event : evt, (function() { Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. WISE: We're going to have a lot of options. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. Mediaocean CEO Bill Wise has strong words for The Trade Desk. window.mc4wp.listeners.push( Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. listeners: [], A free inside look at company reviews and salaries posted anonymously by employees. (business & personal). Win whats next. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. No credit card required. All Rights Reserved. . on: function(evt, cb) { Bill Wise is the founding CEO of Mediaocean. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Vista made its investment in Mediaocean in 2015. He is the proud father of a senior at Oberlin and one at Booker T HS . Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Bill Wise, CEO, Mediaocean. Bill Wise is the founding CEO of Mediaocean. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. window.mc4wp = window.mc4wp || { })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. event : evt, Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Bill Wise is based in Austin TX. April 23, 2013 at 12:44 pm PT. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. } Its gonna be a year of reckoning for sure. No credit card required. investment funds and high-net worth individuals globally. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. A Vista made its investment in Mediaocean in 2015. . But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Please subscribe to the #BeetCast on your favorite podcast service. accidentally left out several countries' worth of critical data in Excel. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. We are the global system of record for the advertising industry,. The economy and markets are "under surveillance". When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Beet.TV is published by Beet Media, LLC. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. } {{ userNotificationState.getAlertCount('bell') }}. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Today, that deal closed. He explains it as a natural cycle in private equity where Vista held ownership for over six years. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders.

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